From the land of exotic Apple II accessories comes the Information Appliance SwyftCard, a plug-in peripheral card that gave the Apple IIe a built-in suite of ROM-based productivity tools, all unified around a novel scroll-based [PDF] user environment called SWYFT.
SWYFT was the brainchild of former Apple employee Jef Raskin, who originally spearheaded the Macintosh project. After disagreements with Steve Jobs over the direction of that project, Raskin left Apple and founded Information Appliance, Inc. (consequently, Jobs took the Mac project in a completely new direction).
The SwyftCard originated as an Apple IIe-based prototype for a dedicated machine centered around Raskin's SWYFT environment, but it proved so effective and compelling that it became its own product. The dedicated concept would later emerge as the Canon Cat in 1987.
SwyftCards are very rare (I've never seen one in person over 20 years of collecting Apple II hardware), so Apple enthusiast Mike Willegal has provided instructions for building your own. Pretty neat!
P.S. I emailed this ad to Steve Wozniak (who is featured in the ad) and he said, "Cool reminder!"
Discussion Topic of the Week: Jef Raskin vs. Steve Jobs: Who do you identify with the most?