VC&G Review: GameTap
Tuesday, April 4th, 2006
Do you want hundreds of different games of diverse genres that span video and computer gaming history available for unlimited play on your PC, 24 hours a day, without the hassle of having to set up eleven different game and computer systems? So do I. But in this case, you're going to have to pay $10 a month to Ted Turner for the privilege. And there's another catch — the "unlimited" games have the darnedest habit of magically disappearing at the blink of an eye once you stop paying your monthly gaming tariff. Hmm. Sounds pretty limited to me.
Thus is the state of the GameTap Broadband Entertainment Network, the world's first large-scale legal attempt to make a rerun channel for video games. It's an admirable goal that is pulled off relatively effectively with their candy-coated software wrapper that wrangles together 400 disparate games from the late 1970s to the present into one virtual gameplay arena. The interface is clear-cut and simple to understand, allowing you to easily browse through and select different games you want to play (one at a time, of course). Upon selecting a game, you're presented with a game overview, some history, the choice of some game-specific bonus information, and instructions on how to play. Then, if you choose to continue, the game is downloaded to your PC and…you play. Download times range from a few minutes or less for the simple games to over 30 minutes for the modern PC Windows titles. Don't expect to make copies of the games you've downloaded, of course, because every downloaded game is chopped into pieces on your hard drive and likely encrypted, rendered useless unless played through the GameTap client itself. But if you just wanted to do that, you would have already (likely illegally) downloaded the game already, right? You're here for the experience and the convenience of having everything accessible and playable in one place.

First of all, the store's design and functionality is excellent. It is organized in a relatively easy to understand and navigate manner. If I ever ran an online store, I'd probably shamelessly pattern it after AtariAge's store/shopping cart software (whether custom or a modified package, it's still good). AtariAge's checkout process integrates seamlessly into the PayPal system and payment via credit card is easy and fast (AtariAge also accepts check/money order payment, but I haven't tried that). Their shipping options (typically USPS First Class and USPS Priority Mail) are realistic and actual-cost — no shady handling fees padded onto the total. After waiting a week or maybe less, depending on which shipping method selected, your package arrives. I personally was very happy with the speed at which the products got here, and the professionalism with which they were packed (the padding seemed adequate for the items inside), complete with a packing slip / receipt inside the box. The items that I ordered were exactly as described, obviously handled with care and in excellent condition.



