The only time I have ever read the term "MUSH" in print.
You are looking at a scan of the actual newspaper ad that got me on the Internet with a commercial ISP for the first time. (Prior to that, I got online through a free dial-up university dataswitch.) It's an ad for NandO.net, a 1990s-era Raleigh, NC-based ISP originally owned and operated by our flagship newspaper, The News and Observer.
As you can see by the handwritten notes on the ad, my dad used this actual piece of paper to sign us up for an account on the service (I modified the credit card number digitally, in case anyone is wondering). I found this rare artifact in my old computer papers recently while researching my early web history for a FastCompany piece I wrote last year. In that article, I explored what it was like to build a website in 1995. Here's what I wrote about NandO:
As the Internet became more than just a way to access MUDs or look up the occasional novelty on text-based Gophers or web browsers, both of us sought a more robust way of accessing it. One of the first ISPs in our city was called NandO.net. Our local newspaper, the News and Observer, ran it as an extension of its efforts to pioneer online newsmaking processes.
On some day in late 1994, my father signed my family up for NandO.net. What we got in exchange for about $20 a month was an account on an Internet-enabled BBS, which had its own local message board and games, but would allow us to use text-only Internet email, web browsing, FTP, and Gopher. My dad paid extra for a "shell account" so I could log in and get a Unix command prompt. From there I could upload and download files from a terminal program, telnet to other servers, and push stuff from my shell account to remote machines via FTP.
What heady days those were. Incredible to think that I was just dipping my toes into what would eventually become a life-changing deluge — not just for me, but for all of humanity itself.
[ From The News and Observer, December 13, 1994, p.9A ]
Discussion Topic of the Week: What was the name of your first ISP? What year did you first use it?