[ Retro Scan of the Week ] When EA Wasn’t Evil

Sunday, April 15th, 2012

Why Electronic Arts is Committed to the Amiga Ad - 19851980s breakthroughs in workplace ergonomics led to this optimal seating position.

Long before the gaming public considered Electronic Arts the worst company in America, EA made its name as a creative haven that valued its talent.

No, really.

EA went out of its way to convey a developer-friendly image in its early years, prominently featuring designers’ names in the company’s box art and marketing materials. Gamers bought into it, in large part, because EA developed and published some of the most advanced and highly regarded early home computer games of their time (think Archon, M.U.L.E., The Seven Cities of Gold, etc.). EA must have been doing something right.

Of course, things changed over the years. From a personal standpoint, I remember when public sentiment seemed to turn against Electronic Arts in the mid-1990s after it acquired legendary development house Origin (most famous for the Ultima series) and proceeded to drive it directly into the ground. Origin would not be the last highly regarded game development firm to suffer this fate at the hands of EA.

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