[ Retro Scan ] 9.9.99 – Dreamcast Turns 20 in America

Monday, September 9th, 2019

Sega Dreamcast 9.9.99 9/9/99 9_9_99 September 9 1999 American Launch advertisement scan - 1999Gaming used to be very painful

On 9/9/99 — September 9, 1999 — Sega launched the Dreamcast in America.

20 years later, I am still not sure exactly how to interpret this advertisement. The tagline in the corner seems the most obvious part. To me, “it’s thinking,” implied that the Dreamcast packed a powerful CPU and could generate complex gaming experiences.

But the screaming, eye-pain stuff? At the time, video game advertisement in the US leaned toward cryptic and edgy. This was drumming up interest for a launch date, so it threw in some mystery, not even naming the console itself.

But if taken literally, the ad makes it look like playing games on this upcoming console could be a painful or negative experience. Somehow marketers calculated that dark and painful imagery attracted American gamers. What this cultural masochism says about American gamers, I am not sure. That’s a deep one to unravel.

It didn’t work for me, honestly, and I didn’t like the ad much at the time. But I was hyped for 9.9.99, so maybe it worked.

9.9.99

1999 was a big year for me. In June, I graduated high school and started my first full-time job. A month later, I moved out of my parents’ house. I had money to burn, my own bank account, my own credit card. So I did what came naturally to an 18 year-old at the time: I bought a Sega Dreamcast. It was one of the highlights of my adult life — a symbol of independence.

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[ Newsbits ] April 3, 2014

Thursday, April 3rd, 2014

VC&G Newsbits Logo

Vintage computing and retrogaming news small enough to eat.

Recent News

  • Microsoft Releases Source Code for MS-DOS and Word for Windows
    A great move by Microsoft and the CHM

    “On Tuesday, we dusted off the source code for early versions of MS-DOS and Word for Windows. With the help of the Computer History Museum, we are making this code available to the public for the first time.

  • Yoshi’s New Island Out Now on 3DS
    A Nintendo 3DS sequel to the Super NES classic with all-new stages.

    “New island. New adventure. Same awesome Yoshi. The little Mario Bros. are in big trouble. Help Yoshi save the day — with help from cool power-ups, giant Eggdozers, and crazy transformations.

  • New Ultima Online Shard Freeshard Open
    by the name of “An Corp”

    “A brand new freeshard for Ultima Online has opened up and it is amazing. T2A era, full-loot, open-world PVP, revamped loot tables, exciting new expansions like the Township/Kingship system, and Order/Chaos/Balance battles.

Cool Links

  • Play Zork on an Altair 8800 Clone via Telnet
    and watch the panel lights blink in realtime

    “Logon using your favorite telnet client to: altair.micronick.com on port 23. You can SAVE and RESTORE your Zork game. I suggest using terminal type vt100 or ANSI.

  • Magpi: The Micro Arduino Gaming Platform Interface
    A retro portable game console built from scratch

    “Here’s a retro hand-held gaming console I built with my son. It uses an Arduino micro-controller, a small LCD screen, push-buttons, a 3D printed case and home-grown “PC” board. It’s really pretty easy to solder and put together. My son & I wrote two games and a drawing program for it.

  • Classic Game Room Reviews the Sega Dreamcast Dreameye Camera
    A neat peripheral many people have forgotten

    “TV phone, video mail and photo mail with your Sega Dreamcast and the Dreameye camera! Hook this up to your Dreamcast and connect to the Japanese Internet in 2000 for some great times!! Records 25 second clips of video from a terrible webcam, but it’s great for laughs.

Submit News

If you want me to include something on a future Newsbits column, send me an email with “[Newsbits]” in the subject line. My email filter will route it directly into my brain.

[ Retro Scan of the Week ] Star Wars Demolition

Monday, January 3rd, 2011

Star Wars Demolition Playstation Dreamcast Ad - 2000I don’t remember this from the films.

Despite the fact that I scanned this ad from a magazine that I religiously pored over some 10 years ago, I have no memory of Star Wars Demolition (PSX and Dreamcast) whatsoever. It appears to be a vehicular combat game (ala Twisted Metal) with a Star Wars license slapped onto it. When I came across this ad earlier today, my first reaction was: “Man, that’s bizarre.” And it is.

Has anyone out there played it?

[ From Electronic Gaming Monthly, November 2000, p.47 ]

Discussion Topic of the Week: What’s your favorite vehicular/car combat game of all time?