"Have you had your fun today?"
So we've got this election coming right around the corner in the US. It hasn't been fun. In fact, it's been pretty nasty and stressful for everyone involved. But there's a solution: video games.
In this October 1992 ad from GQ magazine, Nintendo offers its Game Boy handheld console as an antidote to our grownup troubles during a long, grueling campaign season. Among displays of men's fashion, cologne ads, and strutting female models, you can find a rather remarkable sales pitch for this groundbreaking gadget aimed at adults.
In 1992, portable electronic entertainment pretty much meant one thing: Game Boy. There were no smartphones in everyone's pockets to twiddle away the time with. And the alternative handhelds like the Sega Game Gear, NEC TurboExpress, and Atari Lynx had such horrible battery life that very few people actually took them on the go. Of course, one could tote along a Walkman or a portable TV, but they weren't interactive.
The Game Boy was different. It was compact, light, durable, ran over ten hours on four AA batteries, and it had that killer app: Tetris.
I remember reading news reports, not long after the Game Boy's launch, about how adults were playing Tetris ("the jigsaw puzzle that fights back," the ad says) on long commutes. In retrospect, Tetris seems like the first video game for adults — especially since it had no cartoon protagonist, and its single-screen drama unfolded in four serious shades of gray (or green, technically). It was a thinking man's game, and it was addictive.
Or thinking woman's game, I should say, since we have this amazing 1993 photo of Hillary Clinton playing the Game Boy. While commuting, no less. So maybe the ad worked. Or maybe Tetris was just an essential, can't-miss game that finally legitimized video games for an older audience.
[ From GQ, October 1992, p.150 ]
Discussion Topic: Did your parents ever play console video games when you were younger? What games did they like the most?