[ Retro Scan ] Game Boy, All Grown Up

November 2nd, 2016 by Benj Edwards

Nintendo Game Boy Political Campaign Speeches GQ 1992 Presidential Election advertisement scan - 1992"Have you had your fun today?"

So we've got this election coming right around the corner in the US. It hasn't been fun. In fact, it's been pretty nasty and stressful for everyone involved. But there's a solution: video games.

In this October 1992 ad from GQ magazine, Nintendo offers its Game Boy handheld console as an antidote to our grownup troubles during a long, grueling campaign season. Among displays of men's fashion, cologne ads, and strutting female models, you can find a rather remarkable sales pitch for this groundbreaking gadget aimed at adults.

In 1992, portable electronic entertainment pretty much meant one thing: Game Boy. There were no smartphones in everyone's pockets to twiddle away the time with. And the alternative handhelds like the Sega Game Gear, NEC TurboExpress, and Atari Lynx had such horrible battery life that very few people actually took them on the go. Of course, one could tote along a Walkman or a portable TV, but they weren't interactive.

The Game Boy was different. It was compact, light, durable, ran over ten hours on four AA batteries, and it had that killer app: Tetris.

I remember reading news reports, not long after the Game Boy's launch, about how adults were playing Tetris ("the jigsaw puzzle that fights back," the ad says) on long commutes. In retrospect, Tetris seems like the first video game for adults — especially since it had no cartoon protagonist, and its single-screen drama unfolded in four serious shades of gray (or green, technically). It was a thinking man's game, and it was addictive.

Or thinking woman's game, I should say, since we have this amazing 1993 photo of Hillary Clinton playing the Game Boy. While commuting, no less. So maybe the ad worked. Or maybe Tetris was just an essential, can't-miss game that finally legitimized video games for an older audience.

[ From GQ, October 1992, p.150 ]

Discussion Topic: Did your parents ever play console video games when you were younger? What games did they like the most?

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[ Retro Scan of the Week ] Playing With Portable Power

December 8th, 2014 by Benj Edwards

Nintendo Game Boy Now You're Playing With Portable Power flier flyer - 1989With great portable power comes great portable responsibility.

The box art for Game Boy's launch titles was brilliant. So distinctive, playful, and irresistible. Even though the games themselves were blurry messes on the original Game Boy screen, the art makes me want to go back and buy those games all over again.

[ From Game Boy pack-in flyer, ca. 1989]

Discussion Topic of the Week: How many items on this flyer do you own?

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[ Retro Scan of the Week ] This Scrape's For You

August 20th, 2012 by Benj Edwards

Sega Saturn World Series Baseball 98 1998 Advertisement - 1997World Series Baseball 98 for the Sega Saturn

I've written about gratuitous and graphic video game advertising of the 1990s more than a few times over the years, but I never get tired of revisiting this wildly bombastic era in consumer marketing.

Here we see a nice ad for World Series Baseball 98 for the Sega Saturn, complete with front-and-center forearm scrape. I don't know about you, but this makes me want to play baseball. Injury sells.

See Also: Broken Tetrisphere Teeth (2010)
See Also: Super Mario World 2 (2009)

[ From GamePro, October 1997, rear cover ]

Discussion Topic of the Week: Would a graphic ad like this make you more or less likely to play a certain video game?

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