The Untold Story of Atari Founder Nolan Bushnell's Visionary 1980s Tech Incubator

February 17th, 2017 by Benj Edwards

The Story of Nolan Bushnell

Up now on FastCompany.com is my latest piece in a series of deep-dives into little-known tech history. (I wrote this last year - it's been simmering on the backburner for quite some time.)

My article is about Nolan Bushnell's Catalyst Technologies, a pioneering high-tech incubator in the 1980s:

In the annals of Silicon Valley history, Nolan Bushnell's name conjures up both brilliant success and spectacular failure. His two landmark achievements were founding Atari in 1972—laying the groundwork for the entire video game industry—and starting Chuck E. Cheese's Pizza Time Theatre in 1977. But there’s another highlight of Bushnell's bio that has long gone undocumented: pioneer of the high-tech incubator.

In 1981, Bushnell created Catalyst Technologies, a venture-capital partnership designed to bring the future to life by turning his ideas into companies. In the era of the TRS-80, Betamax, and CB radio, startups funded by Catalyst pursued an array of visionary concepts—from interactive TV to online shopping to door-to-door navigation—that created entire industries decades later. "I read science fiction, and I wanted to live there," Bushnell explains.

In researching the history of Catalyst, I found that it was far more successful than most people think, and that Bushnell's post-Atari track record, despite several high-profile failures, is not as bad as one might assume from the negative media coverage he once garnered. It's time to reconsider his post-Atari legacy, in my opinion, and this article is the first stop in doing so. Hope you enjoy it.

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VC&G Interview: Benj Edwards, Creator of Vintage Computing and Gaming

November 2nd, 2015 by Harry McCracken

Benj Edwards with a Commodore 64[ Earlier this year, I asked readers what they wanted to see on VC&G's tenth anniversary. Most people said "behind the scenes coverage," but I wasn't sure how to approach that. So I asked my longtime editing partner Harry McCracken to interview me in the hopes that I might accidentally say something interesting about the history of the site. Happy Anniversary, VC&G readers. — Benj ]

I first met Benj Edwards back in 2007, when I worked at PC World magazine and he submitted an article — "The 10 Worst PC Keyboards of All Time" — over the transom. (Actually, we didn't meet in person until later, and his submission arrived in my inbox like any other email, but you get the idea.) Even then, I was already a fan of his Vintage Computing and Gaming website, which was then a couple of years old.

We ended up publishing Benj's keyboard slideshow at PCWorld.com, where it became a monster hit with readers. Since then, Benj and I have continued our writer-editor relationship: first at Technologizer, and today at Fast Company, where I'm an editor and he's a frequent contributor, writing deeply-reported pieces about fascinating topics which everyone else has forgotten about. He's also contributed to The Atlantic, Macworld, PCMag, Wired, and other publications.

Benj has never stopped blogging at Vintage Computing and Gaming, which celebrates its tenth anniversary today. To commemorate the occasion, he asked me to interview him about the site, his other writings, and his pursuit of collectible tech products and the stories behind them. I learned a lot from his answers — and so will you.

–Harry McCracken

10 DAYS OF VINTAGE: Day 1

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