APPLE'S BOLD NEW COMPUTERS IN ALL-CAPS

Thirty years ago last Saturday (January 19th, 1983), Apple announced two new computers: the Apple Lisa and the Apple IIe.

Ultimately, the Apple Lisa met an early end, leaving behind technology that shaped the entire industry. The Apple IIe remained a reliable breadwinner during uncertain times in the early life of the Macintosh and remained the flagship member of Apple's popular 8-bit computer line until it ended in 1993.

Here's the cover of the March 1983 issue of Popular Computing which featured Apple's two new machines. It has always been one of my favorite vintage computer magazine covers.

By the way, I recently wrote an article about this anniversary for Macworld in case you're interested.

Discussion Topic of the Week: Have you ever used an Apple Lisa? What did you think about it?

Two hours later, firefighters found Fluffy melted into the plastic.
(click image to see the full two-page spread)

There was a fire.

And a cat.

The computer melted.

A Beautiful Computer.

Oh, the curt, pretentious voice projected by Apple advertising in the 1980s. It almost revels in talking down to you. Just about every Apple print ad of the era uses a similar subliminal script. It goes a little something like this:

This is Apple.

We are amazing.

Really.

Don't get me wrong — I like Apple as much as the next guy, but man, wipe that smirk off your face.

Apple has come a long way since that time, from floundering near death to basking as the most valuable corporation in the world. The firm, like its co-founder Steve Jobs, suffered some hard knocks, and Apple's post-1997 advertising reflected that by gaining a little humility. Just a little.

In general, I like Apple advertising these days (except for that recent "Genius" campaign). The 1984-era smirk is long gone, although a hint of strategically placed pretension remains.

But hey — that's the way people like their Apple, and it shows: a record number of consumers keep buying their products.

More Melted Tech

Back in early 2011, I created a slideshow called "A Gallery of Melted Technology" for PCMag.com that features this ad and photos of similar melted gadgets. If you have the same morbid curiosity I do about melted technology, I think you'll enjoy that as well.

Discussion Topic of the Week: Have you ever lost or damaged a gadget in a fire? Tell us about it.

The good, the bad, and the obscure.

There's a vast wilderness of little-known business micros that have long been overshadowed by the IBM PC and its brethren in the history books. Seen here is one such machine, the Canon AS-100, which sported an Intel 8088 CPU but was not an IBM PC clone (in other words, it could run MS-DOS, but was not hardware compatible with the PC).

Machines like this one tend to get overlooked historically because they were very expensive (this machine retailed for $3495 in 1983, or about $8,052 today) and they deviated from the emerging business standard of the IBM PC compatible. With those two elements combined, they sold relatively poorly — and, being business-oriented, they also never became notable gaming platforms (enthusiasm for retrogaming brings a lot of attention to certain classic PCs that otherwise might have been forgotten).

Speaking of gaming platforms, the color capabilities of this machine look amazing for 1983. I wonder if anyone ever did write a game for it that took advantage of those high-end graphical specs.

Discussion Topic of the Week: What's the most obscure computer model you've ever used? Something that you think no one has ever heard of.

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