[ Retro Scan ] Game Boy, All Grown Up

November 2nd, 2016 by Benj Edwards

Nintendo Game Boy Political Campaign Speeches GQ 1992 Presidential Election advertisement scan - 1992"Have you had your fun today?"

So we've got this election coming right around the corner in the US. It hasn't been fun. In fact, it's been pretty nasty and stressful for everyone involved. But there's a solution: video games.

In this October 1992 ad from GQ magazine, Nintendo offers its Game Boy handheld console as an antidote to our grownup troubles during a long, grueling campaign season. Among displays of men's fashion, cologne ads, and strutting female models, you can find a rather remarkable sales pitch for this groundbreaking gadget aimed at adults.

In 1992, portable electronic entertainment pretty much meant one thing: Game Boy. There were no smartphones in everyone's pockets to twiddle away the time with. And the alternative handhelds like the Sega Game Gear, NEC TurboExpress, and Atari Lynx had such horrible battery life that very few people actually took them on the go. Of course, one could tote along a Walkman or a portable TV, but they weren't interactive.

The Game Boy was different. It was compact, light, durable, ran over ten hours on four AA batteries, and it had that killer app: Tetris.

I remember reading news reports, not long after the Game Boy's launch, about how adults were playing Tetris ("the jigsaw puzzle that fights back," the ad says) on long commutes. In retrospect, Tetris seems like the first video game for adults — especially since it had no cartoon protagonist, and its single-screen drama unfolded in four serious shades of gray (or green, technically). It was a thinking man's game, and it was addictive.

Or thinking woman's game, I should say, since we have this amazing 1993 photo of Hillary Clinton playing the Game Boy. While commuting, no less. So maybe the ad worked. Or maybe Tetris was just an essential, can't-miss game that finally legitimized video games for an older audience.

[ From GQ, October 1992, p.150 ]

Discussion Topic: Did your parents ever play console video games when you were younger? What games did they like the most?

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Satoru Iwata (1959-2015)

July 13th, 2015 by Benj Edwards

Satoru Iwata, President and CEO of NintendoIn Memoriam: Satoru Iwata (1959-2015), President, Nintendo of Japan
CEO, Nintendo of America

What a horrible thing. Iwata will be sorely missed.

These days, few large company CEOs rise up through engineering (in this case, software engineering) to take the top spot at the firm. Iwata did exactly that, and that likely contributed a great deal to his success at leading Nintendo.

Nintendo needs a new rudder now. Who they choose to replace Iwata will make or break the company at this point — Nintendo is in a fragile position, poised at the edge of a transition to a new console business model designed to ensure its survival in a mobile/tablet/smartphone dominated world.

What will happen next is anybody's guess.

What happened under Iwata was amazing.

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