[ Retro Scan of the Week ] Donkey Kong Puzzle

October 13th, 2014 by Benj Edwards

MB Puzzle Milton-Bradley 200 piece Donkey Kong Puzzle box cover art - circa 1983That is one dangerous and sexy construction site

When it comes to vintage 1980s puzzles, few can beat the sheer cultural nostalgia value of this 200-piece Milton-Bradley Donkey Kong puzzle, which comes straight from my childhood. This is a scan of the front of the box.

It's not often that I find a true surprise lurking in our old family toys, but I had completely forgotten about this puzzle until I ran across it in the back corner of my mom's attic a few months ago. Memories of poring over the lush, vibrant artwork on the box rushed back to me as I pulled it from where it had lay, dusty and neglected, for 25 years.

Look at the the highlights, the curves, the gradients. The richness.

Luckily for me, all the pieces were still in the box, so I have now re-assembled the puzzle and framed it. It will never be lost again.

The artwork for this puzzle no doubt echoes the side cabinet art of the Donkey Kong arcade machine, but with added detail and an airbrushed vividness. I think it would make an awesome poster — does anyone know who the artist was?

By the way — even though I find it insanely difficult at times, the original Donkey Kong is one of my favorite arcade games. It was also one of the first video games I ever played, courtesy of a port to the Atari 800.

P.S. Pauline is way hotter than Princess Peach.

[ From MB Donkey Kong 200 Piece Puzzle Box - circa 1982-1983, front]

Discussion Topic of the Week: In your opinion, which is better: Donkey Kong Jr. or Donkey Kong 3?

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[ Retro Scan of the Week ] Baked Apple II

October 22nd, 2012 by Benj Edwards

Baked Apple Melted Burned Apple II computer with cat house fire Ad - 1982Two hours later, firefighters found Fluffy melted into the plastic.
(click image to see the full two-page spread)

There was a fire.

And a cat.

The computer melted.

A Beautiful Computer.

Oh, the curt, pretentious voice projected by Apple advertising in the 1980s. It almost revels in talking down to you. Just about every Apple print ad of the era uses a similar subliminal script. It goes a little something like this:

This is Apple.

We are amazing.

Really.

Don't get me wrong — I like Apple as much as the next guy, but man, wipe that smirk off your face.

Apple has come a long way since that time, from floundering near death to basking as the most valuable corporation in the world. The firm, like its co-founder Steve Jobs, suffered some hard knocks, and Apple's post-1997 advertising reflected that by gaining a little humility. Just a little.

In general, I like Apple advertising these days (except for that recent "Genius" campaign). The 1984-era smirk is long gone, although a hint of strategically placed pretension remains.

But hey — that's the way people like their Apple, and it shows: a record number of consumers keep buying their products.

More Melted Tech

Back in early 2011, I created a slideshow called "A Gallery of Melted Technology" for PCMag.com that features this ad and photos of similar melted gadgets. If you have the same morbid curiosity I do about melted technology, I think you'll enjoy that as well.

[ From Popular Computing, January 1982, p.8-9 ]

Discussion Topic of the Week: Have you ever lost or damaged a gadget in a fire? Tell us about it.

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