{"id":333,"date":"2007-07-02T12:40:10","date_gmt":"2007-07-02T17:40:10","guid":{"rendered":"http:\/\/www.vintagecomputing.com\/index.php\/archives\/333"},"modified":"2007-07-02T13:01:19","modified_gmt":"2007-07-02T18:01:19","slug":"retro-scan-of-the-week-its-alive","status":"publish","type":"post","link":"https:\/\/www.vintagecomputing.com\/index.php\/archives\/333\/retro-scan-of-the-week-its-alive","title":{"rendered":"<span id=\"retro_color\">[ Retro Scan of the Week ]<\/span> It&#8217;s Alive!  &#8212; Floppy Disk Robots"},"content":{"rendered":"<div class=\"caption\"><a href=\"\/wp-content\/images\/retroscan\/maxell_robot_1_large.jpg\" target=\"_blank\"><img decoding=\"async\" src=\"\/wp-content\/images\/retroscan\/maxell_robot_1_small.jpg\" alt=\"Maxell Robot Advertisement #1\" class=\"centered\" \/><\/a><\/p>\n<div class=\"caption_text\">Call it <em>Frankenstein<\/em> with robots.<\/p>\n<p>Man, what a way to sell floppies.  Twenty years later, these apparently-sentient humanoid machines remain powerful and evocative advertising icons.  Their glowing eyes know no particular focus, but they symbolize a spark of intelligence and awareness of the world around them as they adroitly perform tasks heretofore reserved for humans.  Each bot conveniently contains a 5 1\/4&#8243; floppy drive in its midsection, ironically making each unit ready for new programming via the pinnacle of 1970s consumer portable data storage technology.  The whole idea is a tad creepy, but it works.<\/p>\n<p>Maxell ran a series of robot ads like this one in computer magazines during the mid-late 1980s.  This particular ad hails from the back of the 1987 <em>BYTE magazine Extra Edition<\/em>.  If anyone&#8217;s interested, I&#8217;ll scan more from this series.<\/p>\n<p>Does anyone know who the artist is that created this series of ads?  If so, please let me know.<\/p>\n<p><small><em>If you use this image on your site, please support &#8220;Retro Scan of the Week&#8221; by giving us obvious credit for the original scan and entry.  Thanks.<\/em><\/small><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Call it Frankenstein with robots. Man, what a way to sell floppies. Twenty years later, these apparently-sentient humanoid machines remain powerful and evocative advertising icons. Their glowing eyes know no particular focus, but they symbolize a spark of intelligence and awareness of the world around them as they adroitly perform tasks heretofore reserved for humans. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,26],"tags":[],"class_list":["post-333","post","type-post","status-publish","format-standard","hentry","category-computer-info-and-history","category-retro-scan-of-the-week"],"_links":{"self":[{"href":"https:\/\/www.vintagecomputing.com\/index.php\/wp-json\/wp\/v2\/posts\/333","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vintagecomputing.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vintagecomputing.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vintagecomputing.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vintagecomputing.com\/index.php\/wp-json\/wp\/v2\/comments?post=333"}],"version-history":[{"count":0,"href":"https:\/\/www.vintagecomputing.com\/index.php\/wp-json\/wp\/v2\/posts\/333\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.vintagecomputing.com\/index.php\/wp-json\/wp\/v2\/media?parent=333"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vintagecomputing.com\/index.php\/wp-json\/wp\/v2\/categories?post=333"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vintagecomputing.com\/index.php\/wp-json\/wp\/v2\/tags?post=333"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}