{"id":555,"date":"2009-04-13T09:54:51","date_gmt":"2009-04-13T14:54:51","guid":{"rendered":"http:\/\/www.vintagecomputing.com\/?p=555"},"modified":"2009-04-13T10:18:53","modified_gmt":"2009-04-13T15:18:53","slug":"retro-scan-of-the-week-apple-ii-newspaper-ad","status":"publish","type":"post","link":"https:\/\/www.vintagecomputing.com\/index.php\/archives\/555\/retro-scan-of-the-week-apple-ii-newspaper-ad","title":{"rendered":"[ Retro Scan of the Week ]<\/span> Apple II Newspaper Ad"},"content":{"rendered":"

\"Apple<\/a>Computers? What is the world coming to?<\/em><\/span><\/p>\n

Here’s another item from my grandmother’s cedar chest<\/a> — I love these old newspaper line-art illustrations. ECS was Oak Ridge, Tennessee’s first retail computer store, if I recall correctly from an old article I read. They advertised quite a lot in the local newspaper, including the ad for the Apple II you see above.<\/p>\n

The Apple II’s configuration with two Disk II drives and a small monitor on top is interesting. I believe I’ve seen Apple promotional photos from the early Apple II days with the same setup. The relatively tiny display seems somewhat silly from a modern perspective, but computer monitors were very expensive back then. A large one that would have covered the entire top of the Apple II would have cost $400 or more in 1980-ish dollars.<\/p>\n

In fact, just perusing some ads in the back of a 1981 BYTE magazine, I don’t see any monitors offered larger than a 13″ color Zenith for $399.95 ($933 in 2009 dollars). 9-inch to 12-inch monochrome monitors cost anywhere from $150 to $260, which is equivalent to $350 to $606 in 2009 dollars. You get the point — even entry-level displays back then cost an arm and a leg. Even if you paid two arms and two legs, the monitors were still relatively small.<\/p>\n

[ From The Oak Ridger (World’s Fair Issue), March 25th, 1982 ]<\/small><\/em><\/center><\/p>\n

Discussion topic of the week:<\/strong> Tell us about your first Apple II experience. Where and when was it, and why were you using it?<\/p>\n

If you use this image on your site, please support “Retro Scan of the Week” by giving us obvious credit for the original scan and entry. Thanks.<\/em><\/small><\/p>\n","protected":false},"excerpt":{"rendered":"

Computers? What is the world coming to? Here’s another item from my grandmother’s cedar chest — I love these old newspaper line-art illustrations. ECS was Oak Ridge, Tennessee’s first retail computer store, if I recall correctly from an old article I read. They advertised quite a lot in the local newspaper, including the ad for […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,27,26,8,10],"tags":[],"class_list":["post-555","post","type-post","status-publish","format-standard","hentry","category-computer-info-and-history","category-regular_features","category-retro-scan-of-the-week","category-technology-commentary","category-computers"],"_links":{"self":[{"href":"https:\/\/www.vintagecomputing.com\/index.php\/wp-json\/wp\/v2\/posts\/555","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vintagecomputing.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vintagecomputing.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vintagecomputing.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vintagecomputing.com\/index.php\/wp-json\/wp\/v2\/comments?post=555"}],"version-history":[{"count":0,"href":"https:\/\/www.vintagecomputing.com\/index.php\/wp-json\/wp\/v2\/posts\/555\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.vintagecomputing.com\/index.php\/wp-json\/wp\/v2\/media?parent=555"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vintagecomputing.com\/index.php\/wp-json\/wp\/v2\/categories?post=555"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vintagecomputing.com\/index.php\/wp-json\/wp\/v2\/tags?post=555"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}