{"id":689,"date":"2010-09-06T10:28:59","date_gmt":"2010-09-06T15:28:59","guid":{"rendered":"http:\/\/www.vintagecomputing.com\/?p=689"},"modified":"2010-09-07T11:56:01","modified_gmt":"2010-09-07T16:56:01","slug":"retro-scan-of-the-week-apple-iic-cover-shot","status":"publish","type":"post","link":"https:\/\/www.vintagecomputing.com\/index.php\/archives\/689\/retro-scan-of-the-week-apple-iic-cover-shot","title":{"rendered":"<span id=\"retro_color\">[ Retro Scan of the Week ]<\/span> Apple IIc Flat Panel Display"},"content":{"rendered":"<p><a href=\"\/wp-content\/images\/retroscan\/apple_IIc_popcom_large.jpg\" target=\"_blank\"><img decoding=\"async\" src=\"\/wp-content\/images\/retroscan\/apple_IIc_popcom_small.jpg\" alt=\"Apple IIc on the Cover of Popular Computing - June 1984\" class=\"centered\"\/><\/a><span class=\"freecaption\"><em>Apple IIc and the Apple Flat Panel Display<\/em><\/span><\/p>\n<p>I&#8217;ve always loved this cover shot.   It bursts with vivid, colorful photography of a particularly beautiful Apple IIc.<\/p>\n<p>&#8220;Particularly,&#8221; I said, because this Apple IIc is not in its usual configuration.  It sports a rare and wondrous peripheral known as the Apple Flat Panel Display, an LCD monitor which initially sold for <a href=\"http:\/\/books.google.com\/books?id=2C4EAAAAMBAJ&#038;lpg=PA86&#038;dq=Apple%20IIc%20Flat%20Panel%20Display&#038;pg=PA86#v=onepage&#038;q&#038;f=false\" target=\"_blank\">$595<\/a> (that&#8217;s about $1,205 in 2010 dollars) in 1985.<\/p>\n<p>Despite being Apple&#8217;s first LCD display, the device sold poorly.  Here&#8217;s why: For one thing, it was way too expensive for what you got.  And what you got wasn&#8217;t that great.  Sure, it displayed 80 columns by 24 lines and even high resolution graphics, but in a bizarrely squat screen ratio.  In a 1985 review of the monitor, <a href=\"http:\/\/books.google.com\/books?id=2C4EAAAAMBAJ&#038;lpg=PA86&#038;dq=Apple%20IIc%20Flat%20Panel%20Display&#038;pg=PA88#v=onepage&#038;q&#038;f=false\" target=\"_blank\">Infoworld<\/a> wrote, &#8220;&#8230;characters displayed on the Flat Panel Display have the same oddly stretched appearance of writing on a fat man&#8217;s T-shirt.&#8221;<\/p>\n<p>The same review notes how difficult it was to read the non-backlit display under <em>any<\/em> lighting conditions  &#8212; bright light, dim light, direct light, etc.  The combination of intense glare and low contrast made the monitor uncomfortable to use.  Mix those elements together, and you have yourself a recipe for a genuine ahead-of-its-time Apple flop: innovative, but not quite ready for prime time yet.  Sound familiar?<\/p>\n<p>Still, I&#8217;d love to get my hands on an Apple Flat Panel Display and report my experiences directly to you.  If anyone out there has one that they&#8217;d like to get rid of, please <a href=\"mailto:editor@REMOVE-STUFF-IN-CAPS-BEFORE-SENDINGvintagecomputing.com\" target=\"_blank\">let me know<\/a>.<\/p>\n<p><center><em><small>[ From Popular Computing, June 1984, cover ]<\/small><\/em><\/center><\/p>\n<p><strong>Discussion Topic of the Week:<\/strong>  When did you first use a computer with an LCD screen?  When (if ever) did you switch to using LCD screens on your desktop PCs?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apple IIc and the Apple Flat Panel Display I&#8217;ve always loved this cover shot. It bursts with vivid, colorful photography of a particularly beautiful Apple IIc. &#8220;Particularly,&#8221; I said, because this Apple IIc is not in its usual configuration. It sports a rare and wondrous peripheral known as the Apple Flat Panel Display, an LCD [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,27,26,10],"tags":[],"class_list":["post-689","post","type-post","status-publish","format-standard","hentry","category-computer-info-and-history","category-regular_features","category-retro-scan-of-the-week","category-computers"],"_links":{"self":[{"href":"https:\/\/www.vintagecomputing.com\/index.php\/wp-json\/wp\/v2\/posts\/689","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vintagecomputing.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vintagecomputing.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vintagecomputing.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vintagecomputing.com\/index.php\/wp-json\/wp\/v2\/comments?post=689"}],"version-history":[{"count":0,"href":"https:\/\/www.vintagecomputing.com\/index.php\/wp-json\/wp\/v2\/posts\/689\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.vintagecomputing.com\/index.php\/wp-json\/wp\/v2\/media?parent=689"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vintagecomputing.com\/index.php\/wp-json\/wp\/v2\/categories?post=689"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vintagecomputing.com\/index.php\/wp-json\/wp\/v2\/tags?post=689"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}