{"id":960,"date":"2013-03-04T11:42:41","date_gmt":"2013-03-04T16:42:41","guid":{"rendered":"http:\/\/www.vintagecomputing.com\/?p=960"},"modified":"2013-03-04T12:21:14","modified_gmt":"2013-03-04T17:21:14","slug":"retro-scan-of-the-week-women-working-from-home","status":"publish","type":"post","link":"https:\/\/www.vintagecomputing.com\/index.php\/archives\/960\/retro-scan-of-the-week-women-working-from-home","title":{"rendered":"<span id=\"retro_color\">[ Retro Scan of the Week ]<\/span> At Home in High Heels"},"content":{"rendered":"<p><a href=\"\/wp-content\/images\/retroscan\/women_in_business_large.jpg\" target=\"_blank\"><img decoding=\"async\" src=\"\/wp-content\/images\/retroscan\/women_in_business_small.jpg\" alt=\"Business woman on Family &#038; Home Office Computing Cover October 1987\" class=\"retroscan\"\/><\/a><span class=\"freecaption\"><em>&#8220;Pardon me, m&#8217;am, but your wall is glowing.&#8221;<\/em><\/span><\/p>\n<p>The cover of this October 1987 issue of Family &#038; Home Office Computing is so sociologically charged that you could interpret it in dozens of ways &#8212; some of them seemingly contradictory.<\/p>\n<p>The cover story and art are reflective of the 1970s women&#8217;s movement in the US that empowered women to more freely seek careers outside of the home.  And yet it&#8217;s referring to a woman working from home &#8212; while wearing semi-formal business attire, nonetheless.  (I&#8217;m not particularly equipped to critique women&#8217;s fashion, but I can imagine that some women today would find the idea of working at home in this kind of outfit to be amusing.)<\/p>\n<p>Plenty of people do office-style work from home these days, but in 1987, that was a very new concept.  It was all made possible by advances in telecommunications and personal computers.  But the concept brought with it many new challenges.<\/p>\n<p>The lady seen here is a mom (see mug), and she has to worry about &#8220;juggling career and family,&#8221; as the cover states &#8212; a tricky issue that will never fully be resolved in any decade.  Does she care for her children during the day, or are they at school?  Is she an employee or a business owner?  Why did she choose an Epson-brand PC compatible machine?<\/p>\n<p>While these are all very real concerns, in this case we can answer every question quite easily: she&#8217;s just a model in a magazine cover shoot.<\/p>\n<p><center><em>[ From Compute!, November 1985, p.33 ]<\/em><\/center><\/p>\n<p><strong>Discussion Topic of the Week:<\/strong> Do any women read this blog? [echo, echo&#8230;]  What do you think of this cover image?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Pardon me, m&#8217;am, but your wall is glowing.&#8221; The cover of this October 1987 issue of Family &#038; Home Office Computing is so sociologically charged that you could interpret it in dozens of ways &#8212; some of them seemingly contradictory. The cover story and art are reflective of the 1970s women&#8217;s movement in the US [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,27,26,10],"tags":[108,414,412,60,413,411],"class_list":["post-960","post","type-post","status-publish","format-standard","hentry","category-computer-info-and-history","category-regular_features","category-retro-scan-of-the-week","category-computers","tag-108","tag-business-woman","tag-family-and-home-office-computing","tag-retro-scan","tag-women","tag-work-from-home"],"_links":{"self":[{"href":"https:\/\/www.vintagecomputing.com\/index.php\/wp-json\/wp\/v2\/posts\/960","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vintagecomputing.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vintagecomputing.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vintagecomputing.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vintagecomputing.com\/index.php\/wp-json\/wp\/v2\/comments?post=960"}],"version-history":[{"count":0,"href":"https:\/\/www.vintagecomputing.com\/index.php\/wp-json\/wp\/v2\/posts\/960\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.vintagecomputing.com\/index.php\/wp-json\/wp\/v2\/media?parent=960"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vintagecomputing.com\/index.php\/wp-json\/wp\/v2\/categories?post=960"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vintagecomputing.com\/index.php\/wp-json\/wp\/v2\/tags?post=960"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}