[ Retro Scan of the Week ] Microsoft Multiplan

April 13th, 2015 by Benj Edwards

Microsoft Multiplan Apple II advertisement  - Personal Computing - 1983Leeloo Dallas Multiplan

[ From Personal Computing, October 1983, p.160 ]

Discussion Topic of the Week: What was the first electronic spreadsheet program you ever used?

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[ Retro Scan of the Week ] Apple II SwyftCard

March 30th, 2015 by Benj Edwards

Jef Raskin Steve Wozniak Information Appliance Swyft Card SwyftCard Apple II advertisement  - Personal Computing - March 1986Paid for by SwyftCard Veterans for Truth

From the land of exotic Apple II accessories comes the Information Appliance SwyftCard, a plug-in peripheral card that gave the Apple IIe a built-in suite of ROM-based productivity tools, all unified around a novel scroll-based [PDF] user environment called SWYFT.

SWYFT was the brainchild of former Apple employee Jef Raskin, who originally spearheaded the Macintosh project. After disagreements with Steve Jobs over the direction of that project, Raskin left Apple and founded Information Appliance, Inc. (consequently, Jobs took the Mac project in a completely new direction).

The SwyftCard originated as an Apple IIe-based prototype for a dedicated machine centered around Raskin's SWYFT environment, but it proved so effective and compelling that it became its own product. The dedicated concept would later emerge as the Canon Cat in 1987.

SwyftCards are very rare (I've never seen one in person over 20 years of collecting Apple II hardware), so Apple enthusiast Mike Willegal has provided instructions for building your own. Pretty neat!

P.S. I emailed this ad to Steve Wozniak (who is featured in the ad) and he said, "Cool reminder!"

[ From Personal Computing, March 1986, p.163 ]

Discussion Topic of the Week: Jef Raskin vs. Steve Jobs: Who do you identify with the most?

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[ Retro Scan of the Week ] HI-RES ADVENTURE #4: Ulysses and the Golden Fleece

March 23rd, 2015 by Benj Edwards

Sierra On-Line Systems Ulysses and the Golden Fleece HI-RES ADVENTURE #4 Adventure Game Apple II Atari 800 advertisement  - Compute - June 1982HI-RES ADVENTURE #4

[ From Compute!, June 1982, p.15 ]

Discussion Topic of the Week: What's your favorite static-screen graphical adventure game of all time?

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[ Retro Scan of the Week ] Axiom Printer Card

February 23rd, 2015 by Benj Edwards

AXIOM EX-801 EX-820 printer card TRS-80, Commodore PET, Apple II advertisement - BYTE November 1979* Feathered hair not included

Ah, the good ole days when you had to pay $535 (that's $1,744 in today's dollars) for the privilege of merely being able to hook a printer to your home computer. What can I say — it was a useful feature.

My first computer, an Apple II+, came equipped with a Grappler+ printer card (from the previous owner), although I can't recall ever using it. Instead, I printed school reports by that time from whichever family MS-DOS machines we had at the time, each of which included a built-in parallel port for printer use.

What a great day it was when I switched from a noisy dot matrix printer to the that awesome Canon Bubblejet we had. Silent printing! And the day we got our first full-color photo capable HP inkjet printer around 1996. It was pretty low resolution, but still amazing.

Today, I don't print much. I have a color laser copier in service to reproduce scanned documents (in lieu of a copy machine) in case I need a hard copy of something — usually a form or contract — to mail.

[ From BYTE Magazine - November 1979, p.162 ]

Discussion Topic of the Week: Do you regularly print anything from your computer these days? What do you print?

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[ Retro Scan of the Week ] Family Quizagon Night

November 24th, 2014 by Benj Edwards

Quizagon family Apple II IBM PC Commodore 64 VIC-20 computer game advertisement - 1983“Whoa…what’s in these brownies, Grandma?”

Thanksgiving is almost upon us again, so it's time to gather around your home PC for a game of…Quizagon?

Yes, Quizagon. A game I've never played, nor will I for the foreseeable future. It looks like a hexagon-themed family trivia game, which is not my bag, man. But what a great photo.

Instead, I'm going to host a The Seven Cities of Gold marathon on an Atari 800XL with my brother. We plan on exploring a completely new continent while interacting vigorously with the natives. Meanwhile, my brothers- and sisters-in-law will be playing Sonic & All-Stars Racing Transformed on my dedicated gaming PC that is hooked to the flat-screen living room TV. It's a great kart game to play on Steam with four Xbox 360 controllers that's easy to set up and jump into. Fun times shall be had by all.

By the way, I first used this amusing scan in a 2009 Thanksgiving-related slideshow I did for Technologizer (hoping I'm not repeating it on VC&G). If you're in the mood, here's some other Thanksgiving-related material from the VC&G archives.

[ From Compute! - November 1983, p.15]

Discussion Topic of the Week: Do you have any family video gaming planned for this Thanksgiving? If so, what are you going to play?

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[ Retro Scan of the Week ] The Nintendo Smartwatch

September 15th, 2014 by Benj Edwards

Nelsonic Nintendo Game Watches Zelda Watch Super Mario Bros. Watch Service Merchandise catalog advertisement - 1989Why not put LZDN1WBF and LSMN1WBF on your Xmas wishlist?

As you probably know, Apple recently introduced the Apple Watch. That got me thinking about other nerdy watches of yore, and I remembered something I recently found in my mom's attic.

Last month, my mother and I searched through boxes and boxes of my grandmother's old dishes to see what might be of use to me now. The dishes had been sitting in my parents' attic untouched for two decades. Many of them were padded with old newspaper from eastern Tennessee, which is where my grandmother lived until she died in 1992.

Among the usual black-ink-on-yellowing-paper fare, I found a handful of gloriously full-color advertisement circulars. A December 1989 mini-catalog for Service Merchandise caught my attention immediately because it featured a pair of Nelsonic Game Watches licensed by Nintendo. (That segment of the circular is what you see scanned above.)

Each of these two watches, which sold for ($19.97 a piece — or $38.37 today when adjusted for inflation) played a simplified prefab-LCD interpretation of its console namesake. If you remember Tiger's LCD handheld games, you're on the right track. In the Zelda watch game, you were forever trapped in a dungeon, and in Super Mario Bros. you forever hopped between platforms.

While these watch games were limited at the time, it was amazing to think you could fit a portable, battery-powered "video game" on your wrist and play it wherever you liked. I personally recall seeing more than one of these watches getting confiscated by teachers during my elementary school days.

That desire to carry functional video games with us has never abated. Heck, I bet that within days of the Apple Watch's release next year, someone will hack it to play emulated versions of Super Mario Bros. and The Legend of Zelda — allowing us to finally have the full NES experience on our wrists. It may be 25 years too late, but it will be amusing to see how things have come full circle.

[ From Service Merchandise Circular (IE499J), Dec 1989, p.11]

Discussion Topic of the Week: Have you ever owned a watch that played a game? Tell us about it.

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Macworld Magazine (1984-2014)

September 10th, 2014 by Benj Edwards

In Memoriam: Macworld Magazine, print edition (1984-2014)

Today I found out that Macworld will cease to be a print magazine and that many of my friends and colleagues have been laid off. Macworld.com will continue to exist, albeit with a relative skeleton crew.

It's very sad to see a day like this come (especially when I still look forward to a new issue of Macworld coming in the mail every month — one of the last print publications I read), but all things must come to an end. It is amazing, in retrospect, that Macworld magazine remained a constant, intelligent voice amid the chaos of a rapidly churning computer industry for thirty years.

Thirty years. Think of all the change that has happened in that time — the tech uphevals, the revolutions, the fall and rise of Apple, the Jobs-as-Phoenix, and rapid spread of the Internet — and through it all, Macworld has been there.

So thank you, Macworld, for serving the Mac community so well. And thanks to its staff in particular. I'd especially like to express my gratitude to Roman Loyola, Jason Snell, Dan Moren, Dan Frakes, Dan Miller, and Philip Michaels (among many others) for their wonderful work on the publication, and their genuine humanity, decency, patience, and fairness (sometimes rare qualities in an editor) through the years.

Roman Loyola, in particular, has been my go-to guy to get my — nay, our — particular brand of Apple history work pushed out to the world, and I am immensely grateful to have worked with him.

The talent pool of editorial labor laid off from Macworld today is immense, and other publications would be fools not to snatch them up as quickly as they can.

As for me, I've been contributing to the publication since 2008. As long as Macworld.com is still around, I might still write things for it. (Completely gutting a publication of its beloved veteran staff doesn't exactly inspire confidence in the future, however.) Time will tell. Until then, it's been a great ride.

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[ Retro Scan of the Week ] iMac G4 Memories

September 8th, 2014 by Benj Edwards

Apple iMac G4 debut advertisement - 2002White on white. Amazing that it shows up.

On the eve of a potentially large and impactful reveal of new Apple products, I thought it an opportune time to take a look back at this now-12-year-old debut advertisement for the iMac G4. And to wax nostalgic about Apple product events.

The ad itself is clean, white, minimalistic, and so modern-feeling that I think it would work very well, unchanged, as a print advertisement today.

As for Apple product launches, I've been closely following them since the debut of the original iMac in 1998. (As an aside, I remember telling my dad to buy Apple's stock when it was $14 a share in late 1997 — not long after Steve Jobs had returned to the company — and he scoffed at me.)

For the next five years after that first iMac launch, the excitement of unexpected new Apple products seemed to build relentlessly, each one seemingly trumping the last. There was the Power Mac G3 (blue and white), the iBook, the Power Mac G4 Cube, then, of course, the iPod (although nobody really knew what a big deal the iPod was at the time).

Then came the iMac G4, and I had to have one. Prior to that, I had last used a new Mac in 1987-88 with the Macintosh SE, but our family had been Windows-centric since then (today I use OS X, Windows, and Linux almost equally). After much pestering, I convinced my dad to loan me the cash to buy the high-end iMac G4 model with the 800 MHz CPU and the DVD-burning SuperDrive.

Unlike any machine before or since, it felt like I was buying a complete computing experience. Coupled with a newly revised version of OS X (10.1, I believe), it felt like a new era of computing was upon us. Keep in mind I was coming from the "must reinstall every year, crashes every 10 minutes" world of Windows 98.

The iMac G4 design turned heads; its release was truly a watershed event in Mac history that brought a lot of "switchers" from the Windows world. I showed that thing off to everyone, taking it into my dad's office to demonstrate it to folks there, and I even invited my mailman (a confessed Mac fan, as I had learned from prior conversations) to come inside one day while he was dropping off a package to try it out.

I used that iMac daily for email, iChat, photo management, and web browsing until around 2006 when the already overtaxed machine couldn't keep up with modern websites. Today, it sits proudly on a desk in my office, ready to be called to duty for whatever PowerPC-era Mac task I might throw at it.

By the way, if you're interested in learning more about the iMac G4, I wrote an article about the machine — one of my personal favorites — for Macworld back in 2012.

[ From Esquire - June 2002, rear cover]

Discussion Topic of the Week: What new Apple product were you most excited about when you first heard of it?

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[ Retro Scan of the Week ] Aplus 3000 Apple II Clone

August 25th, 2014 by Benj Edwards

Aplus 3000 Apple II clone advertisement - 1985Everything looks cheaper in black and white print.

The IBM PC wasn't the only American microcomputer that got cloned in the 1980s. The Apple II also inspired its fair share of software-compatible copycats, such as the Aplus 3000 system seen here.

This appears to be a grey market VTech Laser 3000 computer with the name plate removed — possibly to avoid any trade import bans on Apple II clones that may have existed at the time.

Clones like this were popular in certain underground circles, and for good reason. Take a look at the price list in the ad. The Aplus 3000 retailed for US $499 (about $1,104 today when adjusted for inflation) verses $1745 for a bona fide Apple IIe (about $3,863 today). And on top of that, the Aplus 3000 contained integrated peripheral cards that would cost thousands of extra dollars if purchased separately for use in a real Apple IIe.

As I've mentioned before, peripheral integration was a great way to undercut official products. It happened quite a bit in the IBM PC universe.

[ From Compute! - November 1985, p.85]

Discussion Topic of the Week: If you could buy an unauthorized clone of an iPad or iPhone that ran iOS and had better specs for less price, would you do it?


See Also: Orange+Two Apple II Clone (RSOTW, 2010)
See Also: Apple II Box for C64 (RSOTW, 2013
See Also: How I Got My First Computer, and How I Got My First Computer Back

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[ Retro Scan of the Week ] Apple Gets Biblical

July 28th, 2014 by Benj Edwards

Apple Adam Genesis Forbidden Fruit Apple II Advertisement - 1979Where's Eve? Oh wait.

This ad is actually for an Apple II-themed creative writing contest, but you'd never know it. That's because the gobs of tiny, hard-to-read text are completely overshadowed by the nude man in a jungle holding an Apple II over his crotch.

And that man happens to be Adam from Genesis.

Oh boy.

So there you have it, folks. The Apple II was responsible for the fall of man. You know — that time Adam ate from the tree of the knowledge of good and evil, casting all of humanity into sin. Here's a tasty quote from Wikipedia:

For many Christian denominations the doctrine of the fall is closely related to that of original sin. They believe that the fall brought sin into the world, corrupting the entire natural world, including human nature, causing all humans to be born into original sin, a state from which they cannot attain eternal life without the grace of God.

You probably won't see me discussing theology on this blog ever again, but I find this ad quite funny because, despite its tongue-in-cheek cuteness, the biblical interpretations stemming from it are myriad and potentially wildly unexpected, making this a complete failure of marketing. But that failure was likely overlooked. This was 1979 — early in the life of Apple — and it was also before the Great Masses of the Offended had a strong enough voice (i.e. The Internet) with which to share and froth over everything that displeased them.

[ From BYTE - November 1979, p.33]

Discussion Topic of the Week: How do you think people would react if Apple published an ad like this today?

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