Retro Scan of the Week: The Heavyweight Wrestler’s Computer

October 2nd, 2006 by Benj Edwards
King Kong Bundy with Computer

Have you ever found yourself wondering, “What kind of computer is good enough for ‘King Kong’ Bundy?”

Well, to be quite frank with you out there…neither have I. But one of the oldest tricks in marketing is to answer questions that have never been asked, and to offer solutions that you never knew you wanted. In 1987, not many professional wrestlers knew what personal computers were, and hence, not many knew that they needed them. But thanks to Bundy’s brave and noble efforts to educate the wrestling sector about the benefits of accessible computing for the masses, all that changed. Why, just yesterday I saw Hulk Hogan using a laptop on TV.

You’ve come a long way, baby.

[From Family & Home Office Computing, November 1987]

If you use this image on your site, please support “Retro Scan of the Week” by giving us obvious credit for the original scan and entry. Thanks.

5 Responses to “Retro Scan of the Week: The Heavyweight Wrestler’s Computer”

  1. gnome Says:

    A marketing masterpiece!

  2. old school Says:

    I actually saw King Kong Bundy at the 1987 Fall COMDEX as part of their marketing promotion. He was dressed in his rasslin’ outfit.

  3. MegaKitsune Says:


    BTW, I’m changing my name to KitsuneDarkStalker.

  4. RedWolf Says:

    old school,

    That’s awesome that you saw Bundy himself in the flesh. So this advertisement wasn’t a hallucination after all.

  5. Matt Says:

    He was a teacher before a wrestler. Smart guy, made a career out of being a bonehead when it paid more.

Leave a Reply