Retro Scan of the Week: Isaac Asimov's "Favorite Color Computer"

April 2nd, 2007 by Benj Edwards
Isaac Asimov TRS-80 Color Computer Ad
Take it from Isaac. Now you can save $100 on any TRS-80 Color Computer.

Let's see. Texas-Instruments had Bill Cosby, Commodore had William Shatner, and Atari had Alan Alda. But did you know that Tandy-Radio Shack's computer spokesperson in the early 1980s was science fiction author Isaac Asimov? I've seen a number of TRS-80 ads featuring him, and he always looks way too happy. But that was his job. And I've always loved Asimov's sideburns. It's like I've always said: nothing sells a home computer like a hairy man with a joystick. Take that, Commodore.

If you use this image on your site, please support "Retro Scan of the Week" by giving us obvious credit for the original scan and entry. Thanks.



12 Responses to “Retro Scan of the Week: Isaac Asimov's "Favorite Color Computer"”

  1. Geroup Says:

    According to his posthumous autobiography, Asimov actually used a TRS-80 (to the end of his life) as a word processor. He would only endorse a product he actually used. And he never moved on to a newer machine.

    Did any of the other spokesmodels actually use their computers? _Maybe_ Alan Alda with Atari. I doubt Cosby (or anyone else) used a TI. No way Shatner gave a fuck.

  2. KVet Says:

    Ooh, 'Super Bust-Out'? If only it came with Space Intruders, Ping, and Mariano Bros.

  3. KitsuneDarkStalker Says:

    Was this the same thing as the Coco?

  4. Benj Edwards Says:

    Kitsune: Yes. "CoCo" is short for "Color Computer."

  5. KitsuneDarkStalker Says:

    Cool, I've heard good things about that computer. ^_^

  6. SirPaul Says:

    Those sideburns have always scared me…

    Indeed, the TRS-80 Color Computer is a nice system. It was the first computer I ever owned, and I currently have one hooked up to my television. I do not know if this system is upgraded or not, and I am trying to figure that out.

  7. KitsuneDarkStalker Says:

    Oh and about this ad; Asimov might have said the first two quotes, I could even go out on a limb and say he might've had said the THIRD quote, but there is NO WAY he voluntarily uttered the fourth. No way.

  8. Jake of 8bitjoystick.com Says:

    Isaac Asimov had the coolest sideburns of all times.

  9. David Says:

    Gasp! Look at the URL!

    This is page 300! This should be dedicated to SPARTA!!!!!!!! and not a color computer >:(

  10. Benj Edwards Says:

    Hehe. I'll let you lead the tribute, David. :)

  11. Jason Says:

    Those sideburns are awesome!! Maybe when I reach that age in life I will have a pair just like them and I will also be playing retro games!!! :)

  12. ray allen Says:

    One of the reasons that I liked my old Color Computer was that it could run an operating system from Microware called OS-9 (which is still available!).

    I sold that machine to a friend who at last count was writing CAM programs on it, porting them to his PC via a serial cable, and running them.

    Not bad for an 8-bit processor running at 1 MHz with 64K of ram.

Leave a Reply