The First Atari Jaguar Press Release (1993)

November 12th, 2005 by Benj Edwards

Atari JaguarStraight from RedWolf’s vintage text file archives: It’s the original Atari Jaguar Press Release! Sure, you can probably find this elsewhere on the web, but I downloaded this text, as you see it, directly from the official Atari Forum (GO ATARI) on Compuserve in 1993. I was a huge fan of Atari at the time, and news of a new system from them was extremely exciting — exciting enough for me to archive the press release for over twelve years. It’s an entertaining read.

Sunnyvale, CA – June 1993 – Atari Corporation, the founder of the video game industry and the creative force behind some of the world’s best known titles, has announced the launch of a revolutionary new multi-media entertainment system, the ATARI JAGUAR. The launch will be supported by aggressive advertising, promotion and marketing efforts to be centered in the New York market in the Fall, with a national roll-out of the product within one year.

The ATARI JAGUAR, housed in a futuristic casing, is an interactive multi- media system based on an Atari-designed proprietary 64-bit RISC processor. The 64-bit system is four times the technology currently seen in the market today. The ATARI JAGUAR features over 16 million colors in 24-bit true color graphics and produces shaded 3-D polygons to be manipulated in a “real” world in real time. The ATARI JAGUAR also has real time texture mapping and creates spectacular video effects.

The sound system is based on Atari’s proprietary, high-speed, Digital Signal Processor dedicated to audio. The audio is 16-bit stereo CD quality and processes simultaneous sources of audio data, allowing for very realistic sounds, as well as human voices, which are essential for future multi- media applications.

The ATARI JAGUAR is truly expandable and will include a 32-bit expansion port which allows for future connection into cable and telephone networks, as well as a digital signal processing port for modem use and connection to digital audio peripherals such as DAT players.

The unit will also have a compact disc peripheral, which will be double-speed and will play regular CD audio, CD + G (Karaoke), and Kodak’s new Photo-CD.

Currently, there are multiple software titles in development, which will be available on MegaCart ™. Atari, known for such groundbreaking 3-D titles as Battlezone 2000 (r), and Tempest 2000 (r), will issue spectacular new versions for the ATARI JAGUAR. New 3-D game titles will include Cybermorph (r), Alien vs. Predator (r), Jaguar Formula One Racing ™ and many more. Atari will license third party publishers to join the Jaguar family.

“The ATARI JAGUAR system will revolutionize the state of home entertainment as we see it today,” said Sam Tramiel, president of Atari. “The idea of a 64-bit system is earthshattering and kids and adults will be amazed at both the imagery and manipulative capabilities. And we are proud that our entry into the multi-media entertainment category will be fully made in America.”

The ATARI JAGUAR will retail for approximately $200 and will be available nationwide next year. The ATARI JAGUAR packaged unit will include one software experience and a Power Pad (r) Controller with a ten-key pad, and other special features.

Atari Corp. manufactures and markets personal computers and video games for the home, office and educational marketplaces throughout the world. Atari headquarters are located at 1196 Borregas Ave., Sunnyvale, CA 94089.

Hehe.. “The ATARI JAGUAR packaged unit will include one software experience.” I like that part. And this — “The ATARI JAGUAR features over 16 million colors in 24-bit true color graphics and produces shaded 3-D polygons to be manipulated in a “real” world in real time.” Putting the word “real” in quotes isn’t too reassuring. Why not just say “virtual” instead?

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