I mentioned this in my most recent Retro Scan, but I figured this was worth repeating in its own post.

Chuck E. Cheese’s Pizza Time Theatre launched 40 years ago last month — on May 16, 1977. To celebrate the anniversary, I wrote a long feature about the origins of the pizza chain for FastCompany that they published last week.

In the piece, you can learn about how Chuck E. Cheese was originally supposed to be a coyote, read about rat-related intrigue, and glean some of the visionary genius of Nolan Bushnell, who saw the chain as a way to bring arcade video games to the mainstream — as well as scratching a fundamental itch of human nature. It worked.

Hope you enjoy it.

Five early 1980s Pizza Time Tokens from Benj’s Collection

Chuck E. Cheese’s Pizza Time Theatre launched 40 years ago last month — on May 16, 1977. To celebrate the anniversary, I wrote a long feature about the origins of the pizza chain for FastCompany that they published last week.

While researching the article, I recalled my childhood token collection (pseudo numismatic, as they say) that likely had a few vintage Chuck E. Cheese specimens. After checking, sure enough, I found five authentic Pizza Time game tokens dated from the years 1980, 1982, and 1983.

[ Continue reading [ Retro Scan ] Chuck E. Cheese Tokens and Tickets » ]