[ Retro Scan ] Super NES Play It Loud Poster

Friday, September 22nd, 2017

Nintendo SNES Super NES Play it Loud Poster Star Fox Donkey Kong Front Side - 1994Side 1: Grunge fonts galore

1994 was a very good year for the Super NES. It’s around the time when US Super NES sales began to exceed those of the Genesis again, and of course, the release year of some of the games listed on this large fold-out poster. Chief among them, of course, is Super Metroid, which I consider to be one of the greatest video games of all time.

Some people like Donkey Kong Country as well.

This poster came packed with first-party Super NES games sold around 1994 — and I quite possibly got it from inside the Super Metroid box itself. (I wish I hadn’t separated all those documents out long ago, but I did it mainly to focus on scanning them for this very column.)

I’ve talked about Nintendo’s Play it Loud campaign before (especially here and here, and here), so I won’t go into it again. But it was a very effective campaign that found back against Sega’s assault on Nintendo’s kiddie image.

The back side of this fold-out poster contained the obligatory Nintendo Power magazine ad, coupled with a non-obligatory Star Fox graphic. Neat.

Nintendo SNES Super NES Play it Loud Poster Star Fox Donkey Kong Front Side - 1994Side 2: While you’re at it, subscribe to Nintendo Power

[ From Electronic Gaming Monthly, November 1997, p.8-9 ]

Discussion Topic: What’s the most underrated Super NES game?

[ Retro Scan of the Week ] Turbo Touch 360

Monday, January 26th, 2015

Triax Turbo Touch 360 controller SNES Super NES Genesis EA Sports advertisement - 1993Man, that basketball player is pissed.

The Super NES / Genesis era coincided with a second golden age of third-party video game controllers and peripherals (the first golden age being the Atari 2600 era). If you browse through the Retro Scan archives, I’m sure you’ll see quite a few.

One of the stand-out gimmicks of this era arrived courtesy of Triax Technologies: the Turbo Touch 360. Representing a series of controllers for various platforms (SNES, Genesis, and NES with IBM planned, but I’m uncertain if it launched), the Turbo Touch line relied on a touch-sensitive pad in lieu of a traditional D-pad.

Using the touch pad, you didn’t have to physically push down on the D-pad to register movements; instead, you lightly slid your finger over the cross-shaped touch pad, sort of like a laptop touch pad. Ideally, this should result in quicker movements, but it could also result in more errors.

There was another supposed benefit to the touch pad technology as well. This 1993 Chicago Tribune article positions the Turbo Touch as a cure for game-induced thumb blisters (at the suggestion of Triax’s marketing staff, as the article suggests).

I’ve heard a lot about people getting thumb blisters over the years while playing video games, but I’ve never actually seen it happen. That’s because I’ve only heard about it through game peripheral advertisements. Such blisters are plausible, of course, but you’d have to push down on the D-pad very hard and rub it around over a long period of time. Maybe my thumb skin is just tough or something, but it’s never been a problem for me.

(Full disclosure: I did get a blister in the middle palm of my hand by rapidly rotating a Suncom Slik Stick over and over for about an hour while playing Decathlon for the Atari 2600 in the early 1990s)

I’m not saying that no one ever got a thumb blister from playing a video game, of course (do a Google search) — just that it wasn’t the epidemic that companies like Triax have led us to believe.

Call me skeptical, but I wouldn’t be surprised if the the video game thumb blister meme originated as a marketing angle in an era that aimed to be loud, raw, and edgy (think “Play it Loud“, Sega scream, etc.). What could be edgier than actually getting physically injured while playing video games? That’s intense!

I actually own a Turbo Touch 360 pad for the Genesis that I never got around to trying for some reason (I bought it at a thrift store when my Genesis was packed away). Right now I have no idea where it is. Perhaps I should dig it out and put the promise of touch-fueled gameplay to the test.

[ From EGM or GamePro, circa 1993]

(I scanned this back in 2006, at a time before I wrote down the publication source and page number of every scan. I’m sure it came from a 1993 issue of EGM or GamePro. When I run across the ad again, I’ll update this post accordingly.)

Discussion Topic of the Week: Have you ever gotten a blister from playing video games? Tell us how it happened.

[ Retro Scan of the Week ] Super Mario World 2

Monday, August 31st, 2009

Super Mario World 2 Ad - SNES - 1996“He goes all over the place (and we don’t mean Number Two.)”

Here’s a classic advertisement for Super Mario World 2 from the “Play it Loud” era. Baby Mario looks quite destructive.

In the mid-1990s, Nintendo tried to downplay its kiddie image and appeal to the “I’m-awesome-because-I-huff-Easy-Cheese” teenage set. The company’s American branch formulated a new “Play it Loud” ad campaign to directly counter aggressive advertising from Sega.

Nintendo’s new marketing theme focused on the stereotypical angsty “attitude” of youth in transition, which, in print, mostly translated to grungy fonts, eye-gougingly garish design, and scatological humor. Surprisingly to some, the campaign actually worked — Nintendo regained the lead in the 16-bit market right as that era was ending.

On another note, Super Mario World 2 is one of the best Super NES games, and definitely one of the most underrated. If you haven’t played it yet, you’re missing out on a platforming masterpiece. Drop everything and get yourself a copy. And don’t forget to play it loud(ly).

[ From GamePro, April 1996 ]

Discussion topic of the week: What’s the most underrated Super NES game?