I bought this nifty bubble gum pack at an Eckerd Drug store for 89 cents (US) sometime in the early 1990s. If you haven't noticed, it resembles a Nintendo Game Boy unit. I can't remember the shape of its contents (long since chewed), but most likely the gum took the form of flat pink floppy Game Boys. Each pack also contained three trading cards featuring artwork from popular Game Boy games on the front and tips for each game on the back. It's fun to see where Nintendo merchandising ends up.
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