Retro Scan of the Week: “Soft Wear Versus Hard Wear”

June 12th, 2006 by Benj Edwards
Dan Bricklin Shoes Ad

Move over, Michael Jordan. Dan Bricklin, co-inventor of the PC’s original killer app, VisiCalc, has something to say about shoes. And he’s afraid somebody might steal them.

[ Scanned from Time Magazine, September 26th, 1988 ]

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[Update: 07/21/2011: I asked Dan Bricklin on Twitter how this shoe endorsement deal came about. Did they approach him? His answer: “The ad agency needed a software person, saw a photo of me in the Boston Herald and knew my work and called.” He also mentioned that, in addition to Time, the shoe ad ran in Sports Illustrated, and a similar ad ran in the Men’s section of the New York Times. ]

2 Responses to “Retro Scan of the Week: “Soft Wear Versus Hard Wear””

  1. MegaKitsune Says:

    He took shoe reccomendations from his mom? ROFL! XD

  2. Claytoon Says:

    Dan Bricklin is God. Where can I get MY pair? Will He bless them?

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