[ Retro Scan of the Week ] This Scrape’s For You

Monday, August 20th, 2012

Sega Saturn World Series Baseball 98 1998 Advertisement - 1997World Series Baseball 98 for the Sega Saturn

I’ve written about gratuitous and graphic video game advertising of the 1990s more than a few times over the years, but I never get tired of revisiting this wildly bombastic era in consumer marketing.

Here we see a nice ad for World Series Baseball 98 for the Sega Saturn, complete with front-and-center forearm scrape. I don’t know about you, but this makes me want to play baseball. Injury sells.

See Also: Broken Tetrisphere Teeth (2010)
See Also: Super Mario World 2 (2009)

[ From GamePro, October 1997, rear cover ]

Discussion Topic of the Week: Would a graphic ad like this make you more or less likely to play a certain video game?

[ Retro Scan of the Week ] Broken Tetrisphere Teeth

Monday, July 11th, 2011

Tetrisphere Nintendo 64 Ad - 1997Digital Jawbreaker

I don’t think I’ve ever played Tetrisphere. I’m sure I’ll try it some day. But the game itself is almost beside the point here. Egad on the broken teeth, man. That is my worst nightmare.

Nintendo crafted this ad to be perfectly in line with the prevailing advertising style of the mid-late 1990s. Look back at a game magazine from that time and you’ll see that almost every ad shows someone getting hurt, dismembered, or flagellated in some manner. And if not that, then they were too busy distributing boogers / urine / feces / something gross all over the place to feel left out. The edgy advertising trend started when Sega began purposely assaulting Nintendo’s kiddie image in the early 1990s. And it spread. By 1996, even Mario games were advertised this way. Did you Play it Loud?

I covered this phenomenon to some extent back in my Game Ads A-Go-Go column on GameSetWatch in 2006 (especially “Proof that Video Game Companies Want You to Die“). The 90s were a time of growing pains — a sort of “teenage years” for the medium — when the game industry, gamers, press, and lawmakers alike embarked on an entirely new cultural exploration of mature themes in video games. I’m sure I could write a whole article on the subject, so I’ll stop now and let you count your teeth.

[ From GamePro, May 1997, p.171 ]

Discussion Topic of the Week: What’s your all-time favorite version of Tetris?

[ Retro Scan of the Week ] Super Mario World 2

Monday, August 31st, 2009

Super Mario World 2 Ad - SNES - 1996“He goes all over the place (and we don’t mean Number Two.)”

Here’s a classic advertisement for Super Mario World 2 from the “Play it Loud” era. Baby Mario looks quite destructive.

In the mid-1990s, Nintendo tried to downplay its kiddie image and appeal to the “I’m-awesome-because-I-huff-Easy-Cheese” teenage set. The company’s American branch formulated a new “Play it Loud” ad campaign to directly counter aggressive advertising from Sega.

Nintendo’s new marketing theme focused on the stereotypical angsty “attitude” of youth in transition, which, in print, mostly translated to grungy fonts, eye-gougingly garish design, and scatological humor. Surprisingly to some, the campaign actually worked — Nintendo regained the lead in the 16-bit market right as that era was ending.

On another note, Super Mario World 2 is one of the best Super NES games, and definitely one of the most underrated. If you haven’t played it yet, you’re missing out on a platforming masterpiece. Drop everything and get yourself a copy. And don’t forget to play it loud(ly).

[ From GamePro, April 1996 ]

Discussion topic of the week: What’s the most underrated Super NES game?