[ Retro Scan of the Week ] The $99 Virtual Boy

Monday, July 21st, 2014

The Nintendo Virtual Boy for $99 Nintendo Power Advertisement - 1996…in which Nintendo begs, “Please, PLEASE, buy a Virtual Boy.”

[ From Nintendo Power – August 1996, p.107]

Oh how times change. Back in January, I posted a scan of an early, cocky Nintendo Virtual Boy advertisement from 1995 (the year the Virtual Boy launched). Here’s an ad for the Virtual Boy just one year later in which Nintendo advertises the console’s new low price of $99 (its original MSRP was US $179.99, which is $275.26 today when adjusted for inflation).

As you probably know, things didn’t go so well for the Virtual Boy. I bought one new for $30 from Toys ‘R’ Us in either late 1996 or early 1997.

Discussion Topic of the Week: Imagine a world in which the Virtual Boy had a full color display but cost twice as much (say, $399.99) new. Do you think the Virtual Boy would have fared better in the marketplace?


See Also: Virtual Boy Wasteland (RSOTW, 2014)
See Also: Virtual Boy Vortex (RSOTW, 2012)
See Also: The History of Stereoscopic 3D Gaming (PC World, 2011)